Ernie’s UGC Checklist
5 Tips to Create High-Quality User-Generated Content
So, you’re looking to create standout User-Generated Content (UGC) for your brand or client? As UGC continues to be a core element in social media strategies, getting it right is more important than ever. But how do you ensure your UGC is both high-quality and optimised for performance?
That’s where our Ernie UGC Checklist comes in. This UGC checklist will guide you through essential tips to help your UGC creators produce content that not only performs well but also meets the highest standards of quality.
1. Check Your iPhone
You don’t need a professional camera to create top-quality UGC. Your iPhone can do the job just fine! But before you start filming, make sure your lenses are clean—no one wants blurry footage. Also, check that your video settings are set to 4K resolution, not HD, to give your UGC a crisp, professional look. These small tweaks will make a big difference in the final result.
2. Get the Lighting Right
Lighting can make or break your UGC. To make your videos stand out, position yourself in front of a window or use a ring light aimed directly at your face. Avoid standing behind a window, as it will leave you with nothing but a silhouette. Also, steer clear of downlights that create unflattering shadows. Great lighting ensures your UGC looks polished and professional.
3. Check your Background
When it comes to creating high-quality UGC, the little details matter. Before filming, double-check your background to ensure there are no distractions, such as clutter, cords, or random objects. A clean, minimal background will help keep the focus on your product, which is one of the simplest ways to elevate your UGC and maintain a polished look.
4. Frame Your Shot Like a Pro
Great framing is key to creating engaging UGC. Apply the Rule of Thirds—divide your frame into thirds both horizontally and vertically, then position the most important elements (like your product or yourself) along these lines. This simple yet effective composition trick ensures your UGC is dynamic, visually appealing, and able to capture your audience’s attention right from the start.
5. Optimise Your Content
Whether you’re posting on Instagram, TikTok, or another platform, optimising your UGC for that platform is crucial. For example, select trending music from the specific platform to enhance your content’s performance. Also, consider the on-screen text format—While TikTok prefers content that utilises the speech-to-text feature, Instagram performs better with clean, manually inputted text. Tailoring your UGC content for the platform can significantly boost its reach and effectiveness.
By following this UGC checklist, you’ll ensure that every piece of User-Generated Content your creators produce for your brand meets the highest standards of quality. Not only will your content be consistent, but it will also retain the authenticity and creativity that makes UGC such a powerful marketing tool for your brand or client.
Want to get top-tier UGC at scale? Get in touch.