The Control Room
UGC Content with Control

Looking for UGC that still feels real but gives you a little more control?

Welcome to the Control Room.

Commissioned UGC (also known as Creator-Generated Content) is a powerful way for brands to create authentic-looking content designed specifically to fuel their ads. It looks and feels organic but is produced to your brief, giving you content that’s on-brand, high-performing, and built for conversion.

Submit a Brief

Greater Control

✶

Ad Creative

✶

On Brief

✶

At Scale

✶

Greater Control ✶ Ad Creative ✶ On Brief ✶ At Scale ✶

Why Brands Love Commissioned UGC

Pre-negotiated Usage rights for paid amplification and cross-channel use

Greater control over quality, messaging, and alignment

Scalable production with consistent, on-brand content

You get native-style videos that connect like UGC, but with the direction and polish needed to deliver your message.

How It Works

1. Submit Your Brief

Tell us what you need- creator type, content style, key messaging, and usage. We’ll shape a clear brief so every video feels authentic, on-brand, and ready to perform.

2. Select Your Creator

We’ll recommend the most relevant match from our network of thousands of vetted UGC creators across every niche, industry, and style.

3. Review & Feedback

You’ll have the opportunity to review drafts and provide feedback before final delivery.

4. Receive Your Videos

Get your ready-to-use content. Native, on-brief, and ready to post or boost.

At ernie, we’ve built one of the largest creator communities across Australia and New Zealand - a network that spans from everyday storytellers to skilled creators who know how to craft content that performs.

We help brands turn UGC into content that feels real, performs like paid, and scales like social should.

Want to see what Commissioned UGC could do for your brand?

Get in touch or submit a brief today and we’ll match you with creators who can bring your next campaign to life.